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Three Sisters
About Proiect
Three Sisters is a landmark high-rise development redefining urban living in Moncton. With a vision rooted in sophistication, lifestyle, and local connection, the project required a brand that could elevate its presence, resonate with discerning renters, and set a new standard for apartment living in the region.
Objective
Our goal was to craft a premium yet approachable brand identity that would support pre-leasing efforts and long-term positioning. The challenge was to strike the right balance between urban luxury and local character—creating a brand that stood out while remaining grounded in Moncton's evolving landscape.
Solution
In collaboration with a global real estate branding expert, we developed a refined brand identity that informed everything from naming and logo design to tone of voice and visual direction. We launched a marketing campaign tailored to the lifestyle aspirations of the target market, generating over 600 high-quality leads within the first six months—fueling strong early leasing momentum.
Outro
The Three Sisters brand has become a symbol of modern living in Moncton. With a cohesive identity across all channels and materials, the brand continues to attract attention and interest, supporting the vision of a vibrant, connected urban community. It’s more than a place to live—it’s a new way to experience city life.
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