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Kent Trail Guide
About Proiect
Kent County boasts wild coastlines, lush forests, and hidden gems waiting to be explored—but until recently, there was no unified resource to guide people through its vast trail network. In partnership with the Regional Service Commission, VIVIFY was tasked with designing a trail guide that would be practical, inclusive, and visually inviting for both locals and visitors.
Objective
The goal was to create a clear, accessible guide that could serve hikers, cyclists, and families of all ages and experience levels. It needed to balance function and inspiration—providing essential information while sparking curiosity and encouraging outdoor discovery across Kent County’s diverse landscapes.
Solution
We developed a user-friendly guide featuring intuitive icons, straightforward language, and a vibrant, clean design. Every element—from layout to trail descriptions—was created to simplify the experience and reduce barriers for users. The result is a practical tool that also feels like an invitation: go explore, safely and confidently.
Outro
The Kent County Trail Guide now serves as a bridge between people and place. It encourages active living, boosts regional tourism, and fosters a stronger connection to nature. With this new tool, Kent’s trail system becomes more visible, more accessible, and more celebrated—one step at a time.
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