.svg)
.svg){kind=icon}
Destination Southeast NB
About Proiect
Destination Southeast is the tourism brand representing the culturally rich and naturally stunning Southeast region of New Brunswick. Since 2020, VIVIFY has served as their strategic partner, entrusted with shaping their brand identity and leading year-round marketing initiatives that attract visitors while staying true to the region’s vibrant communities and landscapes.
Objective
Our goal was to build a flexible, engaging brand that could represent multiple sub-regions, appeal to diverse audiences, and adapt to the rhythm of the tourism seasons. From day one, the focus has been on telling authentic stories, promoting local experiences, and elevating the region’s profile as a must-visit destination.
Solution
We developed a unified brand platform and continue to lead multi-channel campaigns tailored to seasonal travel patterns. This includes tourism guides, videos, digital ads, a website, and content strategies that bring visibility to the people, places, and experiences that define Southeast New Brunswick. Every campaign is designed to engage travelers, whether planning a quick getaway or discovering the region for the first time.
Outro
Destination Southeast is more than a tourism brand, it’s a movement to celebrate and share the richness of a region. Our ongoing collaboration continues to evolve with each season, strengthening community pride, supporting local tourism, and welcoming more visitors to experience everything Southeast New Brunswick has to offer
More projects
Explore our freshest projects, where bold ideas meet flawless execution, turning visions into impactful realities that inspire and impress.
